HardSunlight
Clothing for sun that comes straight down. Cut, washed and sewn in one courtyard at the edge of the dunes.
Clothing for sun that comes straight down. Cut, washed and sewn in one courtyard at the edge of the dunes.
SOUREL began in 2015, founded by a tentmaker and a pattern cutter tired of shirts that cooked in the sun. Eleven years later it is still twelve people, one courtyard, and a cloth store that grows slowly.
Shot around Tamerzit on one day in May, from 07:00 to sunset, on the dunes, under the cliff and in the town, in whatever heat turned up.
We run a single shop off the workshop courtyard, plus eleven stockists we trust to get the fit right. The hours below update live, in each shop’s own time zone.